Get ready, for this November a brand new entertainment channel will be hitting your screens. A+E Networks UK® is launching Lifetime®, an exciting new female focussed multi genre TV channel, which is already hugely successful in the US. Boasting a wealth of A-list talent and offering the highest quality original programming, spanning scripted dramas, original movies and distinctive factual entertainment, the channel is sure to establish a following in the UK.

Why are we so excited? Because Citizen Watch UK has secured a high-profile exclusive partnership deal with Lifetime® for the next year. The partnership includes full Citizen Watch UK brand integration across all on an off air Lifetime® platforms as well as an extensive marketing campaign planned for launch.

Mark Robinson, Managing Director of Citizen Watch UK, said: “The partnership with A+E Networks UK is a great fit for Citizen Watch UK and we are incredibly excited to be involved with the UK launch of Lifetime® this November. With our shared brand synergy and target demographic, we look forward to exciting times ahead.”

Launching next month, Lifetime® – in partnership with Citizen – will be going live on Sky and Virgin. Brand new and exclusive drama series confirmed for the Lifetime® launch in the UK include; Witches of East End, starring Julia Ormond and The Client List, executive produced by, and starring Jennifer Love Hewitt. Distinctive factual entertainment includes hit series Dance Moms and celebrity chat show, The Conversation with Amanda de Cadenet , including a UK exclusive with Rita Ora, Rosie Huntington-Whiteley and Caitlin Moran. Staying in, just got a whole lot more entertaining.

Take a look

Make sure to keep your eyes peeled for exclusive launch day competitions and your chance to win one of the watches from our stunning new Autumn/Winter13 collection. Visit our latest news section and Facebook page for regular updates. To take a look at highlights of the programmes, visit

Like us, Lifetime® promises to be Bold and Unstoppable!


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