It starts with a simple, yet revolutionary concept: a watch that never needs a battery.
Citizen Eco-Drive technology harnesses the power of light – from any natural or artificial light source – and converts it into energy which is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in any kind of light to run forever.
Each year hundreds of millions of watches are left in drawers at home because the batteries stop working and aren’t replaced. Eco-Drive timepieces break that cycle, delivering an outstanding range of benefits: Award winning Eco-Drive Technology that’s fuelled by light, so it never needs a battery; enough energy is stored to power the watch up to seven years, even in the dark.
Eco-Drive makes our watches environmentally friendly, so thanks to Citizen 40 million batteries have been kept out of landfills.