Victoria Azarenka has beaten Serena Williams for the 2nd time to defend her Qatar Open Title yesterday (Sunday 17th February 2013.)

The 23-year-old Belarusian won 7-6 (8-6) 2-6 6-3 to retain her title in Doha. This win for Vika, completed back-to-back title defences as last month she also defended the Australian Open Title in Melbourne where she despatched China’s Li Na.

After losing the second set, Azarenka dug deep to come back triumphant. In her press conference she commented “I just wanted to fight and give it my best and give myself every opportunity.”

On being crowned Champion, Vika was snapped with her winner’s trophy in one arm and her Citizen Eco-Drive Steel and Ceramic Diamond Chronograph (Model Number FB1230-50A RRP £399) on the other.

This Steel and Ceramic Timepiece certainly matches Vika’s strength; it features strong but light weight ceramic accents on the bezel and bracelet, with 32 diamonds, 8 on the dial and 24 on the bezel. It has a 1 Second Chronograph which Measures up to 60 Minutes, 12/24 Hour time and a Screw Back Case. It is also Water Resistant to 100 metres.

With its modern design coupled with Eco-Drive Technology, means that she not only stays one step ahead, but truly stands out from the crowd.

Mark Robinson, Brand Director for Citizen Watch UK, said:
“Our ladies’ ceramic timepieces are available in a striking contrast palette of black or white and as either a 3 hand model or an en trend sports chronograph, like the one Ms Azarenka wears. We congratulate Vika on yet another fantastic victory.”

The post AZARENKA TRIUMPHANT OVER WILLIAMS IN QATAR FINALS appeared first on Citizen Watch - English (UK).

During November, you can’t have failed to have seen our “unstoppable” advertising campaign which has hit the TV, the London Underground and in the first week of December will land at 10 major shopping centres running the length and breadth of the UK.

So, from the first week in December, you will be able to see our larger than life complete shop front advertising coupled with video footage at 9 locations (Metro Centre Gateshead, Lakeside Thurrock, St David’s Cardiff, Bullring Birmingham, Kingfisher SC Redditch, Whitgift Croydon, Cabot Circus Bristol, Glades Bromley and St Enoch Glasgow.)

Whilst at Bluewater, taking the total to 10 locations, we are proud to be the first brand to capitalise on a brand new generation of digital showcase screens. This bespoke artwork for Bluewater (designed by Limited Space, leading providers of advertising media in the UK shopping mall environment), demonstrates our Proximity watch offering shoppers the chance to text and win, whilst the product itself will be showcased within the screen.

The new advertising platform features a 165” digital screen, utilising display solutions specialists NEC. Capable of producing stunning “ultra HD, “ cinema screen quality images along with a full screen surround wrap and the latest zonal sound technology, the showcase is certain to capture shoppers attention from every angle and deliver remarkable standout.

Incorporated into the unit is a state of the art interactive Samsung transparent LCD screen, which acts as an innovative “smart window” with transparent multi touch display and back lit box, offering breath-taking showcasing opportunities, introducing a new era of product presentation.

Taking customer engagement to a whole new level, the site will be fully interactive giving customers the opportunity to use their smartphones to interact and respond to the creative.

In the hustle and bustle that is the last minute dash to complete Christmas purchases, these wrapped up windows in prestigious shopping centres will be seen by a combined footfall of over 10million visitors.

“We are extremely proud of our incredibly impactful shopping mall advertising. The new digital showcase screen at Bluewater is unique and this advertising platform provides us with a true showcase to engage the shoppers as they undertake their Christmas purchases. We were especially struck by the cinema screen quality and scale of the display Limited Space has created and its multipurpose nature. It’s the perfect window display for our brand in a top location for shopper footfall.”

Mark Robinson, Brand Director for Citizen Watch UK

So, whether you are finalising Christmas plans in Croydon, or gathering last minute gifts in Glasgow, you cannot fail to miss this campaign.
We’re all nicely wrapped up for Christmas – Are You?

The post CITIZEN HAS IT ALL WRAPPED UP EARLY FOR CHRISTMAS appeared first on Citizen Watch - English (UK).

Hi Di!
Hi.

What do you do for Citizen?
My official job title is Trade Marketing Executive. I’m responsible for looking after Trade Initiatives, I ensure all of Citizen’s Marketing Material is current and correct, write Citizen News our company magazine, look after PR from a trade and consumer (print) point of view and deal with general related Marketing Enquiries.

How long have you worked for Citizen?
I’ve been here a little over a year now.

Do you like it? What’s the best part for you?
Yes, I love it. There are so many different elements to my role and in fairness, no one day is the same. One of the best bits on the PR side has to be when you see the watches you have selected for magazines, or editorial written, actually appear in print. That’s a good sense of achievement.

Right, that’s enough about work, time for some fun…

Which watch are you wearing?
I am wearing the Ladies’ Steel & Ceramic Diamond Chronograph (FB1230-50A)

Good choice! Why did you choose it?
I chose it because I wanted a pretty watch with diamonds, but one that was also functional and sporty so I could time my lunchtime runs. Never a good look to be late back for work !

Which fictional character do you most resemble?
I have certain elements of Phoebe (scatty, quirky) and Monica (Perfectionist, Competitive, Mother Hen) from Friends all rolled into 1!

What was your first pet?
My first pet was a Boston Terrier dog called Tank and he was lovely. We had him for years.

Chips or a salad:
Salad – no honestly, they can be really interesting depending on what you add….

Say the first thing that pops into your head:
Wine Wednesday.

Dress or Jeans?
That’s a tough call as I tend to live in both – I’ll go funky print dress over levis.

Furthest place you’ve ever travelled?
Australia – which was awesome.

Why is it that no matter what colour bubble bath you use the bubbles are always white?
It’s got to be something to do with chemistry, molecules and the such like – that’s a little too technical for me I’m afraid ! I would have to say, I have no idea whatsoever !

Favourite book:
I’m quite a big reader actually so have many. I would have to say, “The Great Gatsby”

Tell us a secret:

At a work PR event last weekend, whilst I was getting all our posters ready for Red 10 to sign, putting them on the desk etc.  there wasn’t much room, I accidentally knocked his expensive sunglasses onto the floor! He had his back to me as he was listening to a briefing so I picked them up pretty sharpish, checked they weren’t damaged and calmly said “Oh Mike, don’t forget your sunglasses, appreciate you won’t need them in the simulator, but they were just perched on the edge there and I’d hate for them to get damaged” cue many thanks and glasses safely put away in his flight suit……….Not a secret now !!

Thanks Di!

The post Meet the Team: Diane Schadenberg appeared first on Citizen Watch - English (UK).

Beijing’s night sky was set to see fireworks fly on October 7^th as the stage was set for the Women’s final, to decide the winner of the China Open. Set to be packed full of amazing tennis, not least as it was a rematch of last month’s US Open Semi Final: Azarenka v Sharapova.

Azarenka put her frustrations behind her with a 6-3, 6-1 thumping of World Number 2 Maria Sharapova to seal her fifth title this year, second only to Williams’ six. And afterwards, she said she was not finished yet.

Her 26-match winning streak at the year’s start was the best beginning to a season by any woman in 15 years. And the China win makes her the first player to win two premier mandatory events in a year, after her victory at Indian Wells.

It was the third time this year Azarenka beat Sharapova in a final after victories at the Australian Open and Indian Wells.

Ms Azarenka, often referred to as Vika, was identified as a perfect fit for our Unstoppable campaign for her determination, acumen and style as well as her on court accomplishments.

Victoria especially likes the fact that our watches are environmentally friendly. Citizen Eco-Drive watches harness the power of light; any light to power the watches. With regular exposure to light, Eco-Drive watches continuously recharge themselves for a lifetime of use. Being fuelled by light means they never need a battery and, to date we are proud to say we have kept over 40 million batteries out of landfill.

Miss Azarenka commented: “Citizen’s commitment to the environment with their Eco-Drive light powered technology makes me feel good when I wear their watches.”

Mark Robinson, Brand Director for Citizen Watch UK, said

“We were really pleased for Victoria on Sunday as she picked up the winners trophy.  Brilliant tennis and a great result for her. Warmest Congratulations to Victoria.” 

The post VICTORIOUS VICTORIA! appeared first on Citizen Watch - English (UK).

These stunning watches feature a monocoque case with extra thick non-reflective sapphire glass; they’re shock resistant, anti-magnetic and made from super titanium making them 4 times tougher than standard titanium ensuring that no matter where you find yourself, your watch will weather the storm.

2 models come with Kevlar straps: the extremely hard wearing material that is used in bullet proof vests; each sporting an authentic dog tag keeper so you can store your Name, Nationality, Blood Type and Birth Date. 2 models come with a bracelet made from the same super titanium as the case, each featuring a wetsuit expansion clasp.

“We are extremely proud of our association with the Royal Marines Commandos and the exciting launch of this Super Touch Collection. Due to the high quality of the materials used in the manufacture of these watches, they truly are Super Tough. All of the watches feature the Royal Marines Commandos logo on the dial and The Royal Navy’s logo is engraved on the case-back”
Mark Robinson, Brand Director, Citizen Watch UK.

Whatever you’re doing this weekend, be it outdoor pursuits as extreme as the Royal Marines Commandos or something a little gentler, rest assured that you can tackle the challenge with these watches and they won’t flinch at all.

Click on the watches below to find out more about each model:

The post Super Tough Watches from Citizen Eco-Drive appeared first on Citizen Watch - English (UK).

August 27, 2012 – Lyndhurst, NJ – Citizen Watch Company has signed Victoria Azarenka, the #1 player on the WTA Tour, as the newest international Brand Ambassador for the Citizen Eco-Drive Unstoppable media campaign.  Citizen makes this announcement on the occasion of Citizen’s 20^th Anniversary as the Official Timekeeper and Official Watch of the US Open Tennis Championships, held in Flushing Meadows, New York.

Ms. Azarenka enters this year’s US Open as the top seed, fresh from winning two Olympic medals for her native Belarus and also with an Australian Open women’s singles championship to her name.  She joins an inspiring group of Citizen Eco-Drive Brand Ambassadors including Eli Manning, New York Giants quarterback and two-time Super Bowl champion; Kim Clijsters, 4-Time Grand Slam tennis champion; Matt Kenseth, two-time Daytona 500 champion; and Paula Creamer, U.S. Women’s Open golf champion; along with Toronto Maple Leaf’s captain Dion Phaneuf in Canada, and cricket star Kevin Pietersen in the U.K.

Ms. Azarenka, commonly referred to as Vika, was identified as a perfect fit for the Citizen Eco-Drive Unstoppable campaign for her determination, acumen and style as well as her on-court accomplishments.  Jeffrey Cohen, president of Citizen Watch Company of America, Inc., states, “Vika stands out as a leader of this new generation of athletes.  Not only is she a proven champion in her sport, but she is also an upcoming fashion icon as well as a powerful and savvy businessperson.  As we look to the future, it is Vika’s unstoppable drive that makes her the perfect Citizen Eco-Drive brand ambassador for our young consumers who relate both to her drive and her full range of talents.”

Ms. Azarenka adds, “I am delighted to join the team of international Citizen Eco-Drive Brand Ambassadors.  I admire Citizen’s commitment to the international sport of tennis as a sponsor of this hard-court Grand Slam event for two decades.  I also admire Citizen’s watches! Citizen’s wide range of watch designs means that I can always find something to fit the moment whether sporty or dressy; and their commitment to the environment with their Eco-Drive light-powered technology makes me feel good when I wear them.”

Citizen has signed a multi-year agreement with Ms. Azarenka that covers territories including North and South America, the United Kingdom, Ireland, Oceania and Asia.  Print media will break in late fall along with television, digital and in-store platforms.

The post Victoria Azarenka Joins Citizen Watch Company as Newest Brand Ambassador appeared first on Citizen Watch - English (UK).