Citizen Watch Official Site

50 Years of Eco-Drive Innovation

From sunlight to city lights, Eco‑Drive is powered by any light—celebrating 50 years of innovation and leadership.

Shop Men's

Shop Women's

Featured Favorites

BY1018-55X

(86)

Tsuki-yomi A-T

Atomic Timekeeping / Super Titanium™

~~Price reduced from $875.00 to~~ $700.00

NJ0150-56L

(52)

TSUYOSA

Automatic

~~Price reduced from $475.00 to~~ $380.00

EW5602-57D

(30)

Citizen L Bianca

~~Price reduced from $450.00 to~~ $360.00

AT8314-53L

LIMITED EDITION

(12)

ATTESA

Atomic Timekeeping / Super Titanium™

$1,350.00

BN0200-56E

(145)

Promaster Dive

Super Titanium™

~~Price reduced from $575.00 to~~ $460.00

AT8260-51M

(67)

Sport Luxury

Atomic Timekeeping

~~Price reduced from $675.00 to~~ $540.00

EM1203-57X

(8)

Citizen L Rainell

~~Price reduced from $575.00 to~~ $460.00

BU2013-08E

(73)

Corso

~~Price reduced from $425.00 to~~ $340.00

JV2000-51L

(17)

Promaster Skyhawk U830

~~Price reduced from $795.00 to~~ $636.00

AQ4100-22A

LIMITED EDITION EXCLUSIVE

(3)

The CITIZEN

Super Titanium™

$3,195.00

FD0000-52N

(79)

Calendrier

~~Price reduced from $475.00 to~~ $380.00

CB5919-00X

(94)

PCAT

Atomic Timekeeping

~~Price reduced from $725.00 to~~ $580.00

NB6060-58X

(4)

Series8 890

Automatic

$1,395.00

CA4733-00L

NEW EXCLUSIVE

Endeavor Chrono

$625.00

EW2299-50A

(18)

Corso

~~Price reduced from $385.00 to~~ $308.00

AT8220-55W

NEW LIMITED EDITION

(1)

Promaster Navihawk A-T

Atomic Timekeeping

$850.00

NJ0150-56A

EXCLUSIVE

(21)

TSUYOSA

Automatic

~~Price reduced from $475.00 to~~ $380.00

BU2110-01A

(19)

Rolan

~~Price reduced from $425.00 to~~ $340.00

EO2023-00A

(73)

Promaster Dive

~~Price reduced from $425.00 to~~ $340.00

Men’s Watches

Shop Now

Women’s Watches

Shop Now

Men’s Watches

Women’s Watches

TECHNOLOGY SPOTLIGHT

Eco-Drive

For nearly 50 years, we’ve harnessed the power of light—any light—to sustainably power our Eco-Drive timepieces.

Shop All

Learn More

CA0820-50X

(32)

Promaster Dive

~~Price reduced from $550.00 to~~ $440.00

EW5600-52D

(52)

Citizen L Bianca

~~Price reduced from $395.00 to~~ $316.00

AW0096-06L

(41)

Rolan

~~Price reduced from $395.00 to~~ $316.00

FD0006-56D

(57)

Calendrier

~~Price reduced from $525.00 to~~ $420.00

CB5916-59L

(43)

PCAT

Atomic Timekeeping

~~Price reduced from $750.00 to~~ $600.00

EW2702-59D

(12)

Sport Luxury

~~Price reduced from $525.00 to~~ $420.00

AT8267-51X

(18)

Sport Luxury

Atomic Timekeeping

~~Price reduced from $725.00 to~~ $580.00

EO2022-02A

(3)

Promaster Dive

~~Price reduced from $425.00 to~~ $340.00

SHOP ALL

Gift Guide

The Valentine’s Day Gift Guide

Shop our most popular styles for him and her for a gift they’ll truly love.

For Him

For Her

Marvel

The iconic Avenger returns with a bold boxed set.

SHOP NOW

Disney

Think pink with this vibrant Disney TSUYOSA automatic timepiece.

SHOP NOW

Star Wars

Battle-ready starships on your wrist: The X-Wing and TIE Fighter.

SHOP NOW

placeholder

CITIZEN PARTNERSHIPS

Building a purposeful, powerful, and sustainable future.

From the birth of its Eco-Drive light technology to today, Citizen looks for ways to support and celebrate the planet.

Through a partnership with 1% for the Planet, Citizen has pledged to donate 1% of its website sales in the U.S. to support a host of nonprofit organizations focused on the environment.

Terms + Conditions

The first of Citizen + 1% for the Planet’s nonprofit partners, Everybody Solar, works to protect the environment and strengthen U.S. communities through solar-energy projects. Everybody Solar brings the gift of clean energy to the organizations that need it most: nonprofits serving our most vulnerable populations.

Citizen is joining forces with American Forests, the oldest, national nonprofit conservation organization in the United States. Founded in 1875, American Forests is a pathfinder for creating healthy forests from coast to coast, leading the way for creating healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water, and wildlife.

Leather Working Group (LWG), is a member-led non-profit organization that is dedicated to driving excellence in the leather industry, minimizing the environmental impact of leather production, and challenging industry perceptions, through a suite of tools and ESG certification.

Select Citizen leather products support responsible manufacturing via the Leather Working Group.

Everyday Benefits on Citizenwatch.com

Free Shipping on Every Order

Free Returns & Easy Exchanges

Complimentary Bracelet Sizing

Buy Now, Pay Later

Virtual Try-On

Free Shipping on Every Order

Free Returns & Easy Exchanges

Complimentary Bracelet Sizing

Buy Now, Pay Later

Virtual Try-On