It starts with a simple, yet revolutionary concept: a watch that never needs a battery. Citizen Eco-Drive technology harnesses the power of light-from any natural or artificial light source-and converts it into energy which is stored in a permanently rechargable lithium-ion cell. It charges continuously in any kind of light to run forever.

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Fueled by light. Any light. A watch that never needs a battery.

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It takes highly accomplished watchmakers to build legendary timepieces.

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Don't just watch, DRIVE.

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