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Our retail partners are free to use our pricing or set a different selling price. Actual sales may or may not have been made at the current list price in certain areas and channels, or in all areas and channels. Prices may vary by channel or location.

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Sport Luxury

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\n BM7660-54E\n
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\n Robust wear meets refined styling in the new Sport Luxury Integrated timepiece. On the wrist, the silver-tone stainless steel case measures 40mm, with the case directly integrating into the tapering H-link bracelet for a sporty and modern look. A stylized crown alongside a unique bezel design adds to the watch's distinct charm, while brushed and polished finishing techniques applied throughout further elevate the look. On the textured black dial, applied hour markers offer understated timekeeping, while a 3 o'clock date window provides daily utility. Featuring our Eco-Drive technology – sustainably powered by light, any light. Never needs a battery. Caliber number E111. Water resistant up to 100 meters.\n

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\n \n \n \n \n \n \n\n \n \n \n \n \n \n \n Price reduced from\n \n $525.00\n\n\n \n to\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n $393.75\n\n\n \n \n \n \n \n\n\n
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Details

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Introduced on 5/22/2025 at $495

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Just above is the date this product launched and the list price on that date. The price on the product page that is greyed out and/or has a strikethrough is the now current list price and may be higher than the list price when the product was first launched. No representation is made that the current list price ever was, or remains, the prevailing price. Any discounts offered are calculated by applying the discount to the now current list price.

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Our retail partners are free to use our pricing or set a different selling price. Actual sales may or may not have been made at the current list price in certain areas and channels, or in all areas and channels. Prices may vary by channel or location.

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\n Celebrate Mother's Day! Save 25%. Price as shown.\n \n
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