Beautiful Watch- Scratched Already

My husband bought me this watch for our anniversary, and it is so beautiful! I immediately put it on- with less than a week of wear, the face was scratched. I am not a rough watch-wearer, and only had worn it for about 5 days when I noticed the scratch. I even took it off for my exercise/outdoor activities! It is truly saddening that a watch of this price and level of craft would scratch so soon after wear. Now, I only wear it for special occasions to prevent it from being scratched further, which is a tragedy because a watch this beautiful should be worn all the time!