I bought this watch because I liked the sporty look and I really love Eco-Drive. However, it’s not as pink as the website photo shows. I thought it might be closer in color to my rose gold cell phone, instead it is more on the gold side with some subtle pink to it. I wish it was much more pink because that would look really good against the white of the watch. But it is still a really sharp looking watch and I’ve been wearing it with pretty much everything and it looks good with everything. It’s really grown on me.