I have always been a fan of Citizen watches. I have four of them and purchased the Hybrid Smartwatch as an option to my Apple Watch. Fantastic battery life and great classic looks. Overall happy with my purchase with some issues. First, no Apple/Google pay. You'll have to pull your phone out for that. Next, I have an issue where the dials disappear. Theres a setting to show/not show the dials and although I dont change it, it sets itself to hide dials every so often. Another issue is if you have complications to show weather or a different time zone, they are not constant. You have to flick your wrist for it to update the time (it does show time difference and city constant so I dont know why it can't show the actual time) or, have to have the app running on your phone for the weather to update. Aside from the issues, I like the watch and swap between it and an Apple watch depending on what I'm doing. You'll have to decide for yourself depending on your use case. Definitely not as integrated as the Apple watch, so you're paying for looks at a lower price point.