Citizen Watch Official Site

We take the time

For over a century, Citizen has been a trusted leader in the watch industry.
Through an unwavering commitment to technical precision, sustainable innovation,
uncompromising craftsmanship, and design excellence, our mission has remained simple:

Handcrafting top-quality timepieces for every citizen of the world.

We strive for better, for making every minute count. If time never stops, why should we?

As watchmaking pioneers, we know that innovation should always be driven by purpose. From introducing the first quartz crystal and titanium timepieces, to launching Eco-Drive, the world’s first light-powered watch in 1976, functionality and sustainability have been at core of everything we create. Through every technology advancement, we honor our customers and our planet.

Rooted in the Japanese principle of elevating society above self, we take a socially responsible, inclusive approach to watchmaking, crafting exceptional timepieces at superior value, so that every citizen of the world can make the most of each moment.

But our work is never finished. In every form, we embrace the opportunity to create better products, better experiences, and a better world. Because we believe that Better Starts Now.

Pioneering precision

We know a watch is more than just something you wear. It’s an integral part of your life. Every second of every day matters, and that's why accurate timekeeping is paramount to our mission. From innovations like Eco-Drive to mechanical movements, our pursuit of perfect timekeeping is relentless, ensuring each moment is marked with the care it deserves.

Uncompromising quality

Assembling our watches demands extraordinary skill. That’s every part of our watches is made in-house by our watchmaking Meisters, master craftspeople whose finely-honed instincts breathe life into the products. In our quest for greater elegance and accuracy, we work ceaselessly to improve every individual technology and component of our timepieces.

Timekeeping, designed to be timeless

We craft our watches to stand the test of time, both functionally and aesthetically. As fashions change, we aim to design timepieces that will always be in style. We want everyone to love what’s on their wrist. Anywhere and every wear.