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SAVE 20% OFF SITEWIDE*

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SAVE 20% OFF MEN'S & WOMEN'S WATCHES*

Prices as shown; no code needed.

*Save 20% off the current list price of a selection of watches. Discount automatically applied, as shown on product pages of applicable models; no code needed. Some exclusions apply, including but not limited to: New Arrivals, Limited Editions, ATTESA Collection, Eco-Drive One Collection, Series8 Collection, The CITIZEN Collection and Citizen x Analog:Shift Collection, preorder and products not in stock.

Pricing and product assortment on Citizenwatch.com may vary from retail, department, or specialty stores.

BUY 2 FIO WATCHES, TAKE $50 OFF*

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STACK & SAVE! BUY TWO FIO COLLECTION WATCHES, TAKE $50 OFF YOUR ORDER*

Discount automatically applied in cart; no code needed.

*Buy two Fio collection watches, take $50 off your order. Discount automatically applied to qualifying carts; no code needed. Some exclusions apply, including but not limited to: Preorder and products not in stock. Valid on Citizenwatch.com only, now through 3/1/26 11:59:59pm PT. Not valid at department, specialty, or company-owned stores, where products and promotions may vary/differ. Cannot be combined with other offers or discounts, or applied to previous purchases. We reserve the right to cancel this promotion at any time.

Pricing and product assortment on Citizenwatch.com may vary from retail, department, or specialty stores.

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FREE SIZING; FREE SHIPPING & RETURNS

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FREE SHIPPING & RETURNS

Enjoy free UPS shipping within the U.S. and free returns. Please allow up to two business days for order processing. Orders over $850 will ship signature required.

We stand by the quality and craftsmanship of our products with our 30-day money-back guarantee, and a 5-year limited warranty.

COMPLIMENTARY WATCH SIZING

We are also pleased to offer complimentary watch bracelet sizing services with your Citizenwatch.com purchase; please allow an extra 1-2 business days for order processing, prior to shipping, as sizing occurs on demand by one of our expert technicians.

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Men's
Women's
Collabs
- Iconic Collabs
  
  Epic partnerships, next-level style.
  
  DISNEY
  
  MARVEL
  
  STAR WARS
  
  TSUYOSA X SECONDE/SECONDE/
  
  CITIZEN x ANALOG:SHIFT
Gift Guides
- GIFTS FOR HIM
  
  GIFTS FOR HER
  
  WEDDING & ENGAGEMENT GIFTS
  
  GRADUATION GIFTS
Technology
- Eco-Drive
  
  Watches sustainably powered by light.
  
  Learn More
  
  Super Titanium™
  
  5 times harder and 40% lighter than stainless steel.
  
  Learn More
  
  Atomic Timekeeping
  
  A margin of error of just one second in 100,000 years.
  
  Learn More
  
  Satellite Wave GPS
  
  The precise time. Anywhere in the world.
  
  Learn More
Brand
- About Citizen
  
  Over 100 years of creating quality timepieces for all citizens of the world.
  
  Learn More
  
  Sustainability
  
  Discover Citizen's commitment and initiatives to protect the planet.
  
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  100 Years of Citizen
  
  Pushing the boundaries of innovation: industry breakthroughs and cutting-edge technology, crafting exceptional designs for all citizens.
  
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  Team Promaster
  
  Pushing the limits in the air, below the sea, and across the most extreme terrains.
  
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  Purposeful Power
  
  60 Second Docs, A series spotlighting those powered by purpose.
  
  Learn More
  
  Watches of Honor
  
  Collections of special edition commemorative watches for the military and first responders.
  
  Learn More
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Men's New Arrival Watches

Explore the latest styles.

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Featured
New Arrivals

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NEW LIMITED EDITION

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The CITIZEN Caliber 0200

Automatic

$6,995.00

NEW

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Eco-Drive One

$2,395.00

NEW

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Eco-Drive One

$2,395.00

NEW LIMITED EDITION

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(3)

ATTESA

Super Titanium™ / Satellite Timekeeping

$2,195.00

NEW LIMITED EDITION

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(2)

ATTESA

Atomic Timekeeping / Super Titanium™

$1,125.00

NEW EXCLUSIVE

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(6)

Promaster Land GMT

$595.00

NEW EXCLUSIVE

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Promaster Land GMT

$525.00

NEW LIMITED EDITION

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(3)

Promaster Air GMT

Automatic

$1,195.00

NEW LIMITED EDITION

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(1)

Promaster Navihawk A-T

Atomic Timekeeping

$850.00

NEW EXCLUSIVE

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Promaster Navihawk

$595.00

NEW

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Endeavor Chrono

$650.00

NEW

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(1)

Endeavor Chrono

$595.00

NEW

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Endeavor Chrono

$625.00

NEW LIMITED EDITION

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TSUYOSA x seconde/seconde/

Automatic

$495.00

NEW EXCLUSIVE

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TSUYOSA Shore

Automatic

$495.00

NEW EXCLUSIVE

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TSUYOSA Shore

Automatic

$550.00

NEW

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(2)

Terra Force

$425.00

NEW

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(3)

Terra Force

$425.00

NEW EXCLUSIVE

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Terra Force

$395.00

NEW EXCLUSIVE

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(1)

Terra Force

$395.00

NEW EXCLUSIVE

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(1)

Terra Force

$350.00

NEW

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TSUYOSA Mickey Mouse and Minnie Mouse

Disney Boxed Set

$990.00

NEW

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Sensational Six Road Trip

Disney

$350.00

NEW LIMITED EDITION

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Captain America 85th Anniversary

Marvel Boxed Set

$475.00

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Eco-Drive

50 years ago, Citizen created Eco-Drive, the only. technology that harnesses light, any light, to power watches continuously and sustainably.

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CITIZEN PARTNERSHIPS

Building a purposeful, powerful, and sustainable future.

From the birth of its Eco-Drive light technology to today, Citizen looks for ways to support and celebrate the planet.

Through a partnership with 1% for the Planet, Citizen has pledged to donate 1% of its website sales in the U.S. to support a host of nonprofit organizations focused on the environment.

Terms + Conditions

The first of Citizen + 1% for the Planet’s nonprofit partners, Everybody Solar, works to protect the environment and strengthen U.S. communities through solar-energy projects. Everybody Solar brings the gift of clean energy to the organizations that need it most: nonprofits serving our most vulnerable populations.

Citizen is joining forces with American Forests, the oldest, national nonprofit conservation organization in the United States. Founded in 1875, American Forests is a pathfinder for creating healthy forests from coast to coast, leading the way for creating healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water, and wildlife.

Leather Working Group (LWG), is a member-led non-profit organization that is dedicated to driving excellence in the leather industry, minimizing the environmental impact of leather production, and challenging industry perceptions, through a suite of tools and ESG certification.

Select Citizen leather products support responsible manufacturing via the Leather Working Group.