After extensive research and development, CITIZEN released the world’s first titanium watch, the X-8 CHRONOMETER, in 1970. The long challenge to get the most out of titanium had begun.

In the pressing process, a shape is transferred to the titanium through hot forging. Temperature management and die-release technology play a key role here. Heating titanium to a high temperature reduces its deformation resistance and makes it possible to press-form it into a variety of shapes.

The CITIZEN “Human Wear” philosophy of watchmaking took shape around 1990. It was a development philosophy that sought to meld human-friendly design with environment-friendly manufacturing practices. Tackling metal allergy was one area that CITIZEN addressed with vigour. Our titanium watches that coupled a beautiful finish with minimal use of allergy-triggering metals generated very warm consumer feedback. 

The acceptance inspection of watch components like the bracelet and case is the first stage in the DURATECT treatment process. That is followed by cleaning and the cleaning inspection; then film deposition and the film deposition inspection; and finally packing and shipping. Meticulous before-and-after checks of the components are conducted at every stage.