For a cleaner planet powered by Eco-Drive
every second counts
Citizen and sustainability
For more than half a century, we have harnessed the power of light—any light—to sustainably power our timepieces.
Citizen created Eco‑Drive technology more than 50 years ago to help build a more sustainable future. By reducing the number of watch batteries that end up in landfills, we continue to lessen our environmental impact. And with every online sale, we further our commitment through our partnership with 1% for the Planet. Because when it comes to protecting the planet we all share, even one less battery makes a difference.





