BETTER STARTS NOW. CITIZEN’s Brand Ambassadors are always striving for the next ‘better’ and the new ‘now’. This simple belief that no matter who you are and what you do, it is always possible to make something better – and now is the time to start doing it. Fresh determination to perform at their best. Passion driving improvement. Determination to succeed against all who stand before you. Click to learn more about the CITIZEN Brand Ambassadors.