Sustainably powered by light. 

Eco-Drive converts any kind of light into energy to power a watch, storing the surplus on a power cell. On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement. It’s designed to charge from ordinary everyday light sources like indoor fluorescent lighting and desk lights. You can go about your everyday life confident that your watch will never stop.


Purposeful Power

No Battery Replacement

Once upon a time, everyone accepted that quartz watches had to have their batteries replaced at regular intervals. But the advent of Eco-Drive overturned the conventional thinking. Eco-Drive is a light-powered technology that drives watches by capturing light and converting it into energy using an inbuilt solar cell. Suddenly the hassle of replacing batteries was a thing of the past.

Runs Even in Dim Light

Eco-Drive is designed to charge from ordinary everyday light sources like indoor fluorescent lighting and desk lights. You can go about your everyday life confident that your watch will never stop.

*To get the most out of your watch, set aside about five or six hours per month to charge it in sunlight.

Runs in the Dark

Do you need light to generate power for your watch all the time? Not with Eco-Drive. A single full charge is enough to keep Eco-Drive working for over six months in total darkness. Indeed, some models equipped with power save function can run for as long as seven years.

Light-Powered Technology

Solar cells absorb light and convert it into energy. With Eco-Drive, we use different solar cells for different models to increase the range of designs we can offer.


As the name suggests, this is the most commonly used light cell in our watches. It sits directly beneath the dial. Due to its excellent power-generation capabilities, it is used in many of our advanced-function models.

Eco-Drive Ring

This ring-shaped light cell sits above the dial, encircling it. With an Eco-Drive ring cell, there is no need for the dial to be translucent, allowing for greater latitude in dial design.

Reducing Energy Consumption

How can we get the most out of the energy we generate from light? Our relentless focus on reducing energy consumption has driven the creation of advanced functions and other value-added innovations. We redesigned the circuits and programming of the integrated circuit (IC) and optimized the motor with numerous subtle tweaks to achieve better energy performance.

Insufficient Charge Warning

This function warns you when the watch is inadequately charged by making the second hand move at two second, rather than one-second, intervals.

Power Save Function

This function temporarily stops the watch's hands to save power when the solar cell is not exposed to light for a certain period, and it's what makes Eco-Drive's long running time possible. When light is detected, the hands resume moving normally again to indicate the time.

Light Level Indicator

Citizen was the first company in the world to build a Light-Level Indicator into its analog quartz watches. The indicator detects the intensity of light striking the dial and displays the current level of electricity generation, allowing the wearer to gauge the amount of power being generated at any given moment.


All watches require power. But very few consider where that power comes from—and what impact it may have on the wearer and the world at large. In 1970, in response to an environmental and energy crisis, Citizen pioneered the world’s first light-powered watch. Named Eco-Drive, it enables our watches to be powered by any light source, continuously and sustainably, eliminating the need to replace watch batteries and prevents millions of watch batteries from entering landfills each year.