CITIZEN to Support ISU Figure Skating Competitions for 34th Year
Longest-running sponsor sees sport as displaying spirit of “Better Starts Now”
CITIZEN will continue its sponsorship of figure skating this winter, supporting five International Skating Union (ISU) competitions in five countries. The supported events this season, which marks CITIZEN’s 34th year as an official ISU sponsor, begin with the Grand Prix of Figure Skating Final 2016/2017 in Marseille, France from December 8 to 11, 2016, and culminate in the ISU World Figure Skating Championships in Helsinki, Finland from March 29 to April 2, 2017.
Having supported international figure skating since 1982, CITIZEN is the longest-running official sponsor of the ISU, which is exclusively recognized by the International Olympic Committee as the international federation administering figure skating and speed skating events worldwide. This year’s competitions will bring together the world’s biggest names in figure skating, including Olympic champions and medalists, as well as World and European champions both at junior and senior levels. The 2017 World Championships is a pivotal event in the figure skating calendar, as it will largely determine the number of entries for each country at the 2018 Winter Olympics. Many top skaters have set their sights on a comeback in Helsinki, hoping to repeat past Olympic successes.
Figure skating involves a similar dedication to continuous improvement and to ideals and values like those that define CITIZEN as a brand. CITIZEN’s brand statement “Better Starts Now” expresses the belief that no matter who you are or what you do, it is always possible to make something better—and the time to start doing that is now. Skaters must constantly strive for better—better execution of clean, balanced movements, linked with intricate footwork, in performances that are as athletic as they are creative in their expressive interpretations of patterns, rhythms, dynamics and tempo. Achieving such excellence in technical precision and artistic style requires continual effort, day by day and moment by moment. CITIZEN believes that its record of invention and improvement driven by discipline and determination makes it the ideal sponsor for the sport of international figure skating—which demands the same of its participants—and continues to find inspiration in the skaters’ performances each year.
CITIZEN is the official corporate sponsor of the following ISU competitions.
|December 8 – 11, 2016||Grand Prix of Figure Skating Finals||Marseille, France|
|January 25 – 29, 2017||European Figure Skating Championships||Ostrava, Czech Republic|
|February 14 – 19, 2017||Four Continents Figure Skating Championships||Gangneung, South Korea|
|March 15 – 19, 2017||World Junior Figure Skating Championships||Taipei City, Taiwan|
|March 29 – April 2, 2017||World Figure Skating Championships||Helsinki, Finland|