now open!

CITIZEN Flagship Store

605 Fifth Avenue

New York, NY

COME VISIT US
Just steps from Rockefeller Center in NYC, our new multi-brand retail concept presents the full range of accessible luxury timepieces across Citizen Watch America's portfolio of brands: Citizen, Bulova, Accutron, Frederique Constant and Alpina.

The opening of our flagship marks the first of its kind in North America where visitors can experience our legacy in watchmaking while taking part in an immersive shopping experience. We look forward to welcoming you through our doors.

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APRIL 22 – AUGUST 2025
THE CITIZEN U.S. MUSEUM
Spanning five immersive sections, the exhibition presents a constellation of ideas, objects, and partnerships—each shedding light on the distinct aspects of Citizen’s philosophy. From archival models and groundbreaking innovations to inspiring collaborations that reflect today’s most pressing global challenges, the experience connects past and future, product and purpose.