Citizen and The Walt Disney Company announced that Citizen will be the Official Timepiece of the Resort in Lake Buena Vista, Fla., the Resort in Anaheim, Calif. and Creative Space in March 2018 and is now kicking that relationship into gear with upcoming sponsored events, in park visibility and much more.
With this new relationship Citizen becomes a notable element in two world-class Disney vacation destinations and Disney becomes associated with a globally recognized name in precision timekeeping.
As part of the long-term promotional alliance, the Citizen logo is now displayed on the Main Street U.S.A. clocks in Magic Kingdom Park at the and Disneyland Park at the . The logo is also featured on select FastPass clocks displaying return times for park attractions at both resorts. Additionally, the Resort and the Resort will begin offering Citizen timepieces featuring designs unique to Disney Parks beginning Spring 2019.
This new relationship also names Citizen as the Official Timekeeper of Disney race event weekends at Resort, with race clocks, runner’s bibs and mile markers all bearing the Citizen logo, as well as a sponsor of Disney Dreamers Academy, which helps exceptional young people to dream big.
“Disney is honored to align with Citizen, a stalwart brand that has stood the test of time.” said Carlos Castro, vice president of Disney Corporate Alliances. “At Disney Parks, every minute is magic. So, it’s appropriate that our Guests will have access to one of the world’s greatest names in timepieces, as they celebrate their time together creating memories with friends and family.”
The promotional alliance also includes a sponsorship of the Marvel Minute and other digital content on Marvel.com developed by Creative Space.
Citizen will also participate in upcoming red-carpet events creating memorable experiences surrounding exciting new Marvel films.
“Citizen is a company with a rich history of creativity and a dedication to exquisite craftsmanship, qualities that we, at Marvel, deeply admire,” Marvel senior vice president, Global Partnerships & Marketing Mindy Hamilton said.
As part of the promotional alliance, Citizen will participate in New York Comic-Con this year in partnership with Marvel. New York Comic-Con is one of the largest comic book conventions in the world. Citizen will have a significant branded presence within the event and create enjoyable moments that attendees will long remember.
“To engage with the legacy of the Disney Parks at such a vital time in their history, and Marvel with the blockbuster success of Marvel Studios’ ‘Black Panther’ and the launch of Avengers: Infinity War, is a wonderful way to celebrate our 100-Year Anniversary,” said Jeffrey Cohen, President of Citizen Watch America.
The promotional alliance provides Citizen with worldwide music licensing opportunities, and with headquarters based in Tokyo, Citizen is also pleased that it will be a sponsor of the Disney On Classic concert series in Japan. And not just limited to the U.S. and Japan, Citizen becomes the official timepiece of Disneyland Paris®, Hong Kong Disneyland® Resort and
Shanghai Disney® Resort in 2018. With these new relationships, Citizen becomes a notable element in five of Disney’s international vacation destinations, and Disney becomes associated with a globally recognized name in precision timekeeping.
“It’s wonderful that great brands such as Citizen, Disney and Marvel can work together,” said Toshio Tokura, President and Chief Executive Officer of Citizen Watch Co Ltd. “We look forward to working with Disney on expansion of this alliance to their international parks and resort destinations.”
About Walt Disney World® Resort
Walt Disney World Resort is a world-class entertainment and recreation center featuring four theme parks (Magic Kingdom Park, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom Theme Park); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 35 resort hotels (28 owned and operated by Walt Disney Parks & Resorts, including seven Disney Vacation Club resort properties); 63 holes of golf on four courses; two full-service spas; Disney's Wedding Pavilion; ESPN Wide World of Sports Complex; and Disney Springs. Walt Disney World Resort is committed to building better futures for children; last year, the company donated more than $44 million in cash and in-kind support to non-profit organizations in Central Florida and Disney VoluntEARS contributed 200,000 hours to community service. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971, and is open daily, year-round. For more information, please visit http://aboutWaltDisneyWorldResort.com/.
About the Disneyland® Resort
The Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and the reimagined Disney California Adventure Park – plus three hotels and the Downtown Disney District, comprising unique dining, entertainment and shopping experiences. The Resort’s hotels are the luxurious, 948-room Disney’s Grand Californian Hotel & Spa, which also features 50 two-bedroom equivalent Disney Vacation Club units; the magical, recently renovated, 973-room Disneyland Hotel – both AAA Four Diamond properties – and the 481-room Disney’s Paradise Pier Hotel with its “day-at-the beach” fun. The Disneyland Resort is committed to providing opportunities for families to spend time together. Last year, the Resort donated nearly $20 million to programs benefitting children and families, and our cast members volunteered at more than 230 community events. With 29,000 cast members, the Disneyland Resort is Orange County’s largest employer and generates $5.7 billion for the Southern California economy. The Resort has welcomed more than 750 million guests since opening on July 17,1955. For more information, please visit Disneylandnews.com/fact-sheets/ or call (866) 43-DISNEY.
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2018 MARVEL
runDisney, one of the largest race organizers in the nation, hosts a series of four domestic event weekends providing runners unique opportunities to run various distances through Disney theme parks. Race participants earn Disney-themed medals, experience legendary Disney entertainment and guest service, and ultimately can celebrate their accomplishments while on vacation at a Disney Parks destination. More than 187,000 running enthusiasts participate in runDisney events each year. For more information, visit www.runDisney.com and www.disneysportsnews.com, and follow runDisney on Facebook (runDisney), YouTube (runDisney) Twitter @runDisney and Instagram.
The Promotion Factory, Kaitlin Derkach
Kaitlin@thepromfact.com or (212) 217-9065